Vocal branding works in much the same way that visual branding does.With visual branding, you create the image
you want people to associate with you or your business, sometimes down to the smallest details. With vocal branding you create the sound you want people to associate with your business.
In part vocal branding is about good leadership.
It’s about understanding your strengths and weaknesses. More particularly it’s about understanding your uniqueness and what that mean that you can offer.
Good leaders lead with their voices and a good voice is an authentic one.
Authenticity is all about your inner voice. It’s what you’ve got to say rather than how you say it. Someone who is authentic communicates congruently with their message. This is to say your body language matches up with what you’re saying.
Few people achieve true authenticity because they lack the confidence and self-esteem to express themselves properly.
Personal Authenticity Journey and Authentic Business